Conflux Festival 07

September 2007 saw Map Me presented at The Change you Want To See, Havemeyer Street Brooklyn during the Conflux Psychogeography festival. Analogue Art Map had generous assistance installing the work from Vandana, Mike, Conflux and the Change you Want To See.

Photo by drayton in brooklyn

Thanks to all those who turned up participated in this presentation of Map Me, we hope you made some valuable connections and good friends. And special thanks to the stranger that turned up, took photos and uploaded them to flickr, giving us opportunity to see the event with our own eyes from a world away.

Photo by Frauke Foto

A special shout out to Frauke Foto, aka Frauke Behrend who took many of these classy snaps and even wrote up Map Me in Conflux 07 on her blog: http://mobilesound.wordpress.com/2007/10/01/conflux-2007-map-me-by-hugh-davies/

We were happy to be recognisied as having inspired an unplugged social networking activity that Frauke was involved with at Media and Film Studies at Sussex University.http://www.flickr.com/photos/49689042@N00/1799115705/

Photo by doryexmachina

For the first time Analogue Art Map promoted the event via Facebook. While the founding notion of Analogue Art Map is to recreate digital tendencies and technologies using non-digital media, some digital tools for marketing and comparison are useful.

Photo by drayton in brooklyn

Map - Me Melbourne

From 29 June to 9th July 2007 ANALOGUE ART MAP undertook a project to map Melbourne’s creative community. Visitors to the Wardlow Studio in Fitzroy were invited to leave a note, drawing, photo or anything else representing them to the gallery wall.


Connections between people are like invisible lines in the air and Analogue Art Map's project "Map Me" makes these social and professional bonds materialise by bringing the act of networking in to the visible world.

Over the course of the exhibition: Sincerity of Detail which also included works by studio resident Katie Breckon and award winning Melbourne painter Sam Leach, a network map of the Melbourne creative community emerged with coloured wool showing the links between people.

Referencing online networking platforms such as MySpace, Map Me brings virtuality back into reality, making both the act of networking, the connections and the people reappear in real time and space.

Map Me is one of Analogue Art Maps tactics with the purpose of highlighting the culture that surrounds current digital networking. By removing the technology, only the social phenomenon remains.

Thanks to Sam Leach and Katie Breckon and to Brodie of Wardlow Gallery http://www.wardlow.com.au/photos.html

MAP ME

During the 2006 SALA Festival, Hugh Davies working with Analogue Art Map presented Map Me; a network mapping exhibition at the Grace Emily Hotel and Gallery in Adelaide, South Australia.

Visitors to the exhibition were invited to pin a note, a drawing, a business card or anything else representing themselves to the gallery wall. Using wool provided, visitors were then asked to "hyperlink" themselves to other visitors present on the wall that they new. If you did not know anyone, you were encouraged to meet someone in the Gallery or at the bar new to link up to.

Like much of Analogue Art Maps work, Map Me allows the audience to be the primary creators of the art by allowing them to express themselves in a creativly safe and fun environment.

Referenceing social networking web sites such as myspace.com and friendster.com, Map Me playfully adresses social mapping in digital cultures. In keeping with the Analogue Art Map manifesto, the work uses entirely lofi material such as wool, paper and cardboard, materials that the group believes when used correctly, can explain the most complicated digital concepts.

Over the course of the 2 week exhibition many Adelaideans visited the Grace Emily and contributed to the work adding themselves as nodes to the knitted database of the room. By the end of the exhibition period, the gallery had become so filled with wool representing the social connections between the visitors that the room was almost impossible to enter.

Analogue Art Map would like to thank all thise who attended for creating this work and for helping to map Adelaides social networks.

Who are Analogue Art Map?

Founded by Hugh Davies and Marcus Helm in 2001, Analogue Art Map is an amorphous group that adopts new members for key projects as they occur.

What is Analogue Art Map?

Analogue Art Map employs non digital media to address issues of digital technologies particularly within the realm of creativity. Through architectural interaction, mapping social networks and psycho cartography, the group seeks to both record and generate connections between creative individuals and the spaces in which they live.

Analogue Art Map strives to continue its ground breaking work using only obsolete technology. Over the past five years, Analogue Art Map have created, presented, collected and recorded several works which are now permanamtly housed in the Art Map Archive in Australia.

Althought the use of digital technology to create contradicts the Analogue Art Map credo, the group have permitted the digital publication of select records from the Archives for the sake of distribution and posterity.

What is Analogue?

Information that is represented as continuously varying wave forms as opposed to discreet packages.
Old school technology‚ non digital.

What is Art?

An aesthetic expression of human creativity.

What is Map?

A simplified depiction of a space.